Sidekick Creative Co.
A creative agency specializing in branding, web design, and digital experiences to help businesses stand out and connect with their audience.
Mission Statement
Sidekick Creative Company exists to empower small businesses with affordable and effective creative marketing solutions. Founded by two South Arkansas natives, Gabby and Phillip, the company understands the challenges local businesses face. Their mission is to partner with independent business owners to create compelling brand strategies and visual messaging that drive success.
Logomark Construction
The logomark is designed with care, making sure every shape and detail looks balanced and professional. It’s made to be unique, simple, and easy to recognize.
Logo Construction
The logo is a combination of the logomark and the wordmark. Both parts are carefully placed together to create a strong and consistent brand identity.
Logomark
Wordmark
Mono Color Logo
A single-color version of the logo is available for situations where full color isn’t possible. This version keeps the brand clear and recognizable on different materials, like black-and-white prints or engravings.
Logo on Alternative Backgrounds
The logo is designed to work on different backgrounds. Whether it’s light, dark, or textured, the right version of the logo should be used to keep it visible and clear.
Clearspace
To keep the logo looking clean and professional, always leave enough space around it. No other elements should be too close to the logo, ensuring it stands out.
Minimum Size
The logo should never be too small because it may become hard to read. The minimum size should be 128 x 30 pixels wide to keep it sharp and clear.
Brand Colors
Sidekick Creative Company’s colors are carefully chosen to represent creativity, energy, and trust. These colors should always be used consistently to keep the brand strong and recognizable.
Typography
Inter is Sidekick Creative Company primary font for web, print, promo materials, and social media events.
Inter
Google Typeface
Thumbnail Mark
A smaller, simplified version of the logo is used for places like social media icons and favicons. This makes sure the brand is still visible, even in small spaces.
T-Shirt
Branded clothing, like T-shirts, helps promote the brand. The logo should be placed where it’s easy to see while still keeping the design stylish and clean.
